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Pilgrim’s Pride Corp: Optimizing Sales and Distribution through Power BI
Enhancing Sales Performance and Automated Reporting with Data-Driven Dashboards
Read Time : 2 minutes
Insight
- Pilgrim’s Pride Corporation needed help tracking and understanding the health of its distribution network, particularly identifying non-selling products. It affected their ability to make data-driven decisions to optimize sales and distribution efficiency.
How we Helped
- Developed a Power BI dashboard providing real-time insights into distribution health, allowing sales reps to track performance and identify non-selling items.
- Automated reporting processes for key metrics, enabling the commerce team to make timely, data-driven decisions to optimize sales and distribution.
Project Overview
Enterprise64 helped Pilgrim, a leading global provider of high-quality food products, by creating an accessible dashboard for real-time insights. This dashboard gave sales reps a clear view of distribution health, highlighting non-selling products, sales performance, and distribution coverage and enabling quick action. By automating key reports and integrating multiple data sources, the project reduced manual work, improved data accuracy, and enhanced visibility across the sales and distribution channels.
The Challenges
- Sales reps experienced limited visibility in distribution health, making identifying non-selling products difficult.
- Dependency on manual reporting processes led to unexpected delays and inaccuracies in sales insights.
- Integrating data from multiple sources, including SAP and Excel, for a unified view was difficult.
- Inefficient tracking of key performance metrics affected the team’s ability to make timely adjustments in distribution.
The Solutions
- We developed an automated Power BI dashboard offering real-time insights into sales figures and distribution health.
- Created actionable reports that identified non-selling products, allowing for targeted interventions.
- Integrated SAP data from the accounting team and MS Excel data from the commerce team, consolidating metrics into a single, accessible platform.
- Streamlined reporting processes to improve data accuracy and reduce manual workload for the commerce team.
The Impact
- Insights from the real-time dashboard helped the sales team with better decision-making and quickly look into non-selling products.
- Actionable reports allowed focused actions on underperforming SKUs and stores.
- Integrated SAP and MS Excel data made a reliable and accurate source of information for the accounting and commerce teams.
- Automated reports reduced manual tasks, freeing the commerce team for strategic work requiring critical thinking.
