Cambrooke: Driving Efficiency and Innovation in Manufacturing
Migrating an Existing Ecommerce System to a More Robust Platform.
Read Time: 2 minutes
Insight
Cambrooke's e-commerce platform lacked scalability, CRM integration with Salesforce, and multilingual and multi-currency support, hindering global market expansion and efficient customer management.
How we Helped
Enterprise64 migrated Cambrooke's e-commerce platform to a robust system.
Integrated it with Salesforce for seamless customer data management, and implemented multilingual and multi-currency support.
This enhanced their global reach, customer satisfaction, and operational efficiency.
Project Overview
Cambrooke, a global leader in food products, wanted to improve its e-commerce platform. The project aimed to migrate their existing e-commerce system to a more robust platform, integrate it with Salesforce for enhanced CRM capabilities, and provide multilingual and multi-currency support to support the global customer base.
The Challenges
Cambrooke faced significant challenges with its outdated ecommerce infrastructure, which struggled to meet the demands of a global market. The system lacked scalability, affecting the company’s expansion efforts.
The lack of CRM integration with Salesforce resulted in disjointed customer data management and sales processes.
The platform’s limited support for multiple languages and currencies prevented Cambrooke from catering to its international clientele.
The Solution
E-commerce Migration
To build a scalable, secure, and user-friendly e-commerce platform, our team executed a thorough migration process that involved selecting a leading e-commerce platform and seamlessly transferring data.
Salesforce Integration
We integrated the e-commerce platform with Salesforce to acquire a comprehensive, unified view of customer interactions. Leveraging Salesforce’s API, we enabled real-time data exchange and centralized customer management.
Globalization
Our team implemented multilingual and multi-currency support to incorporate a global shopping experience. This involved adding a content management system with language capabilities and a real-time currency conversion tool.
The Impact
Implementing the new e-commerce platform brought significant enhancements across various aspects of Cambrooke operations. Customers now enjoy a smoother, more intuitive shopping journey in multiple languages, considerably improving satisfaction levels.
The platform’s sales management and processes have been streamlined with Salesforce integration, offering improved lead tracking, customer service, and personalized marketing initiatives.
Incorporating multi-currency and multilingual features has expanded Cambrooke’s global reach, enabling it to cater to a diverse customer base worldwide effectively.
The upgrade improved operational efficiencies by reducing the number of manual tasks and enhancing data accuracy, helping Cambrooke’s digital infrastructure and customer experience reach new heights.
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