Digitalization Strategy for Non-Tech Leaders
June 21, 2024
Delivering transformative educational experiences with AI.
June 24, 2024
Cambrook:
Driving efficiency and innovation in manufacturing processes.
Issue
- Cambrooke's e-commerce platform lacked scalability, CRM integration with Salesforce, and multilingual and multi-currency support, hindering global market expansion and efficient customer management.
How we Helped
- Enterprise64 migrated Cambrooke's e-commerce platform to a robust system.
- Integrated it with Salesforce for seamless customer data management, and implemented multilingual and multi-currency support.
- This enhanced their global reach, customer satisfaction, and operational efficiency.
Project Overview
Cambrooke, a global leader in food products, wanted to improve its e-commerce platform. The project’s goals were to migrate their existing e-commerce system to a more robust platform, integrate it with Salesforce for enhanced CRM capabilities, and provide multilingual and multi-currency support to support the global customer base.
Challenge
Cambrooke faced significant challenges with its outdated ecommerce infrastructure, which struggled to meet the demands of a global market. The system lacked scalability, affecting the company’s expansion efforts.
Moreover, the absence of CRM integration with Salesforce resulted in disjointed customer data management and inefficient sales processes. Additionally, the platform’s limited support for multiple languages and currencies was unable to cater to Cambrooke’s international clientele.
The objective of addressing these issues was to enhance the platform’s online presence to the right audience and effectively serve its diverse customer base.
The Solution
Ecommerce Migration
To build a scalable, secure, and user-friendly e-commerce platform, our team executed a thorough migration process that involved selecting a leading e-commerce platform and seamlessly transferring data.
Salesforce Integration
We integrated the e-commerce platform with Salesforce to acquire a comprehensive, unified view of customer interactions. Leveraging Salesforce’s API, we enabled real-time data exchange and centralized customer management.
Globalization
Our team implemented multilingual and multi-currency support to incorporate a global shopping experience. This involved adding a content management system with language capabilities and a real-time currency conversion tool.
Results
The implementation of the new ecommerce platform brought major enhancements across various aspects of Cambrooke operations. Customers now enjoy a smoother, more intuitive shopping journey, available in multiple languages, which has considerably improved satisfaction levels.
With Salesforce integration, the platform’s sales management and processes have been streamlined, offering improved lead tracking, customer service, and personalized marketing initiatives.
Additionally, incorporating multi-currency and multilingual features has expanded Cambrooke’s global reach, enabling it to effectively cater to a diverse customer base worldwide.
Moreover, this upgrade has improved operational efficiencies by reducing the number of manual tasks and enhancing data accuracy, helping Cambrooke’s digital infrastructure and customer experience reach new heights.
