Digitalization Strategy for Non-Tech Leaders
June 21, 2024
Kaiden.AI Improved Student Engagement and Performance Using a Scalable, AI-Driven Educational Platform
June 24, 2024
Cambrooke: Driving Efficiency and Innovation in Manufacturing
Migrating an Existing Ecommerce System to a More Robust Platform.
Insight
Cambrooke's e-commerce platform lacked scalability, CRM integration with Salesforce, and multilingual and multi-currency support, hindering global market expansion and efficient customer management.
How we helped
- Enterprise64 migrated Cambrooke’s e-commerce platform to a robust system.
- Integrated it with Salesforce for seamless customer data management, and implemented multilingual and multi-currency support.
- This enhanced their global reach, customer satisfaction, and operational efficiency.
Project Overview
Cambrooke, a global leader in food products, wanted to improve its e-commerce platform. The project aimed to migrate their existing e-commerce system to a more robust platform, integrate it with Salesforce for enhanced CRM capabilities, and provide multilingual and multi-currency support to support the global customer base.
The Challenges
- The outdated ecommerce system struggled to support Cambrooke’s growth, restricting global expansion.
- The absence of Salesforce integration led to fragmented customer data and inefficient sales processes.
- The platform lacked multilingual and multi-currency support, making it difficult to serve international customers.
- Without a seamless system, managing orders, customer inquiries, and personalized interactions was challenging.
The Solution
Ecommerce Platform Migration
Upgraded to a scalable, secure, and user-friendly ecommerce platform, ensuring seamless data transfer and improved performance.
Salesforce CRM Integration
Connected the ecommerce platform with Salesforce for real-time data exchange, centralizing customer interactions and sales management.
Multilingual and Multi-Currency Support
Implemented a content management system with language capabilities and a real-time currency conversion tool for a global shopping experience.
Enhanced Customer Experience
Improved user navigation, order management, and personalized interactions, optimizing customer satisfaction and operational efficiency.
The Impact
- Implementing the new e-commerce platform brought significant enhancements across various aspects of Cambrooke operations. Customers now enjoy a smoother, more intuitive shopping journey in multiple languages, considerably improving satisfaction levels.
- The platform’s sales management and processes have been streamlined with Salesforce integration, offering improved lead tracking, customer service, and personalized marketing initiatives.
- Incorporating multi-currency and multilingual features has expanded Cambrooke’s global reach, enabling it to cater to a diverse customer base worldwide effectively.
- The upgrade improved operational efficiencies by reducing the number of manual tasks and enhancing data accuracy, helping Cambrooke’s digital infrastructure and customer experience reach new heights.
