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Cambrooke: Driving Efficiency and Innovation in Manufacturing
Migrating an Existing Ecommerce System to a More Robust Platform.
Insight
- Cambrooke's e-commerce platform lacked scalability, CRM integration with Salesforce, and multilingual and multi-currency support, hindering global market expansion and efficient customer management.
How we Helped
- Enterprise64 migrated Cambrooke's e-commerce platform to a robust system.
- Integrated it with Salesforce for seamless customer data management, and implemented multilingual and multi-currency support.
- This enhanced their global reach, customer satisfaction, and operational efficiency.
Project Overview
Cambrooke, a global leader in food products, wanted to improve its e-commerce platform. The project aimed to migrate their existing e-commerce system to a more robust platform, integrate it with Salesforce for enhanced CRM capabilities, and provide multilingual and multi-currency support to support the global customer base.
The Challenges
- Cambrooke faced significant challenges with its outdated ecommerce infrastructure, which struggled to meet the demands of a global market. The system lacked scalability, affecting the company’s expansion efforts.
- The lack of CRM integration with Salesforce resulted in disjointed customer data management and sales processes.
- The platform’s limited support for multiple languages and currencies prevented Cambrooke from catering to its international clientele.
The Solution
E-commerce Migration
To build a scalable, secure, and user-friendly e-commerce platform, our team executed a thorough migration process that involved selecting a leading e-commerce platform and seamlessly transferring data.
Salesforce Integration
We integrated the e-commerce platform with Salesforce to acquire a comprehensive, unified view of customer interactions. Leveraging Salesforce’s API, we enabled real-time data exchange and centralized customer management.
Globalization
Our team implemented multilingual and multi-currency support to incorporate a global shopping experience. This involved adding a content management system with language capabilities and a real-time currency conversion tool.
The Impact
- Implementing the new e-commerce platform brought significant enhancements across various aspects of Cambrooke operations. Customers now enjoy a smoother, more intuitive shopping journey in multiple languages, considerably improving satisfaction levels.
- The platform’s sales management and processes have been streamlined with Salesforce integration, offering improved lead tracking, customer service, and personalized marketing initiatives.
- Incorporating multi-currency and multilingual features has expanded Cambrooke’s global reach, enabling it to cater to a diverse customer base worldwide effectively.
- The upgrade improved operational efficiencies by reducing the number of manual tasks and enhancing data accuracy, helping Cambrooke’s digital infrastructure and customer experience reach new heights.
