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Bullseye: Integrating Ordering, CRM, and Service Provisioning
Achieving marketing excellence with data-driven strategies.
Insight
Bullseye Telecommunications faced challenges with complex service provisioning, disconnected CRM and ordering processes, and a lack of real-time updates, leading to inefficiencies and poor customer data management.
How we helped
- Enterprise64 developed a secure custom application integrating ordering, CRM, and service provisioning.
- It provided real-time monitoring and notifications, enhancing operational efficiency and data accuracy.
Project Overview
Bullseye Telecommunications aimed to enhance its operational efficiency and customer experience by developing a secure custom application that integrates ordering, customer relationship management (CRM), and service provisioning.
The application design provided comprehensive monitoring and notifications across mobile, web, and cloud platforms.
The Challenges
- Bullseye’s custom application development faced several challenges in its service provisioning process. The company struggled with complex service provisioning, making it challenging to accommodate customer orders efficiently.
- Moreover, their existing CRM system was disconnected from the ordering process, leading to disorganized customer data management and inefficiencies in the company’s workflow.
- Another issue was the lack of real-time updates, which caused delays in monitoring and notifying the staff and customers regarding order status and service issues.
- Bullseye required a unified platform accessible across various devices, catering to the needs of a modern, mobile workforce and customer base.
The Solution
Integration of Ordering, CRM, and Provisioning
The aim was to seamlessly merge the ordering system with CRM functionalities and provisioning processes. The process reduced the number of manual data entries, minimized errors, and improved service delivery by employing integration that allowed for smooth data transfer and automation across various stages of order processing, customer management, and service activation.
Monitoring & Notifications System
Implementing a system for real-time updates and alerts was a priority. This was achieved by incorporating a monitoring system within the application that triggers notifications for important events or statuses, keeping both staff and customers informed. The result was more transparent communication channels, proactive issue resolution, and improved customer engagement. The primary focus was on ensuring the application was accessible and fully functional on mobile, web, and cloud platforms. The goal was achieved through a responsive design and cloud-based infrastructure, enabling access from any device and location. The result provided flexible access options for users, leading to increased productivity and improved user experience. Our team used .NET, Angular, Azure, and the MVC architecture, JIRA for project management, Slack for internal and external communications, and GitHub for version control.
The Impact
The solution resulted in better service provisioning, optimized resource allocation, quality precision, uniformity of customer data, added transparency, responsiveness in customer service interactions, and seamless accessibility across multiple platforms. The integrated system implementation significantly enhanced the precision and uniformity of customer data across all of Bullseye’s platforms. In addition, real-time notifications and monitoring mechanisms enabled transparency and responsiveness within their customer service operations.
Real Results, Real Impact!
